LATEST ARTICLES

New iPhones can read NFC tags in the background, no app needed whatsoever

The new iPhone Xs and Xs Max, as well as a colorful family of the new iPhone Xr handsets, include advancements in near-field communication (NFC) technology that allow the handsets to automatically read nearby NDEF...

Survey finds contactless payments make it harder for consumers to track their spending

A new survey has revealed that a significant minority of British consumers think that contactless payments lead to them losing track of their spending or laying out more than they intended. The survey, commissioned by...

Mobile wallet transactions grew by 15.6M to 325M in July 2018

For the month ending July 31, 2018, number of transactions using Prepaid Payment Instruments (which includes both Mobile Wallets and PPI Cards combined) increased by 6% to 351.8 million as compared to 333 million...

3 Simple Strategies For Acquiring Higher-Value Customers

Like it or not, rising advertising costs across the board means it's time to find higher-value customers.RAWPIXEL If you’ve advertised for your business recently, you’ve probably noticed that the standard cost of acquisition across digital marketing platforms...

Don’t Spend 5 Times More Attracting New Customers, Nurture The Existing Ones

Majority of customers visit your website or your brick-and-mortar location only one time. Think about that. All the marketing efforts and money that is spent on driving traffic to your business results in most...

Customers, Come Back! Learn How to Use Customer Retention to Your Advantage

Your best customers don’t just buy one product or use your service once. They come back again and again for more. Customer retention increases your customers’ lifetime value and boosts your revenue. It also helps you...

8 Tips To Find And Retain Customers In The Age Of Ads

The average American’s attention span has plummeted over the past decade from 12 minutes to a shockingly brief eight seconds — shorter than that of a goldfish — according to a recent study. This means...

Kroger Knows Your Shopping Patterns Better Than You Do

Kroger KR -1.19%, the Cincinnati-based grocery store chain, calls the 11 million pieces of direct mail it sends to customers each quarter “snowflakes”  -- because if any two are the same, it is a...

Carrier-Backend Mobile Wallet Isis Ties Up With Chase, Amex, Ahead Of Nationwide Expansion.

Carrier-backed mobile payments initiative Isis is gearing up support for its mobile wallet platform ahead of the nationwide launch later this year. Today, Isis is announcing Chase has signed on to be a part...